SaaS companies live or die on lead generation. For Clinicient, this meant keeping the Marketo/Salesforce engine humming at a high RPM while simultaneously elevating the messaging to convey a brand that stood for more than software. 

An immediate redesign shifted the overall look from a “Skittles” color palette to two blues along with Helvetica — a font that gave the brand a more declarative, newsworthy feel. From scratch, we created a library of imagery featuring real clients which instantly set us apart from the phony stock persona of the category. We also dialed up our content production, which fueled a robust schedule of inbound marketing and earned us a reputation as a thought leader who shares knowledge. This sharing was most dynamically embodied in proprietary “Empower” conferences that were held in major cities; serving as the foundation for what became the very first ancillary online healthcare community.

A new, inbound-design website mimicked the UX of a mobile news feed, reinforcing Clincient’s role as a thought leader and advocate for outpatient rehab.

Throughout all the platforms and content we used the voice of our client, leveraging the persuasive power of referrals and word-of-mouth. 

The results?

•  Marketing, product and sales were connected with a strategy that drove 54% YOY revenue growth and an 88% improvement of the company’s Net Promoter Score.

•  Produced and curated over 140 original videos, webinars, case studies, podcasts and collateral that fueled a 233% increase in sales pipeline.

•  SEO revamp saw a 478% increase in search impressions and 200% increase in click through rate.

•  Website traffic increased 135% and time spent on site increased 229%

•  Redesigned trade show presence that yielded a 275% increase in leads.