Despite having $29 billion under management, no one really heard of this company who specializes in Thematic Investing. In fact, few people had even heard of Thematic Investing – an approach which studies, projects and invests in global mega-trends like urbanization, automation and wealth distribution.

So we decided to own “Thematic Investing” and position it against all the other “box style” investment approaches, positioning the company as iconoclastic and courageous – a culture which is embodied in its people.

We also did a quick reskin of their site homepage to elevate Thematic Investing by reordering content that has been added in an adhoc manner over time.